Stakeholder pressure for sustainability: Can ‘innovative capabilities’ explain the idiosyncratic response in the manufacturing firms?

This study explores role of innovative capabilities in determining a manufacturing firm's response to stakeholder pressure for adopting sustainable practices. Drawing on the theory of conservatism, we delineate that the firm's response is idiosyncratic and undergirded in the nature of its innovative capabilities. Our empirical investigation reveals that the response to the stakeholder pressure is mediated by the nature of the firm's innovative capabilities. Indian manufacturing firms are identified as unit of analysis for this study. The individual manufacturing facilities implement the environmental practices. The findings suggest that the manufacturing firm's exposure to exploitative/exploratory innovative capabilities triggers sustainable behaviours with ephemeral focus and enduring focus. Further, the exploratory/exploitative innovation is capable of explaining idiosyncratic behaviour for the firms' sustainability practices adoption. The findings delineate, with analysis, that unlike China, regulatory stakeholder pressures in India inhibit the adoption of sustainable practices with enduring focus in manufacturing firms

Two‐period supply chain coordination strategies with ambidextrous sustainable innovations

This study considers a manufacturer with ambidextrous sustainable innovation capability selling products in environmentally conscious market through an independent retailer in a two‐period game setting. We design a two‐period game theoretic and dyadic supply chain (SC) model considering exploitative and exploratory nature of environmental innovations. We study five different contract types, namely, wholesale price contract, vertical Nash game structure, cost sharing contract, revenue sharing contract and two‐part tariff contract. We demonstrate the impact of market sensitivity towards sustainable innovation and cost parameters on optimal level of decision parameters. The equilibrium results reveal that a suitably designed two‐part tariff contract can be used to achieve coordination in a fragmented SC. The equilibrium results assist managers to optimise the SC based on the two‐period contract model. The results obtained in this study can help the decision‐makers to take decisions on investment in the ambidextrous sustainable innovation under different types of contract structures

A step to clean energy - Sustainability in energy system management in an emerging economy context

Due to high consumption of energy, its associated concerns such as energy security and demand, wastage of resources, and material-energy recovery are leading to the importance of sustainable energy system development. This is a high time to assess the sustainability in energy systems for meeting the requirements of energy with an enhanced economic, ecological, and social performance from a nation context. The energy system plays a significant role in deciding the economic progress of emerging economies such as India, China, Brazil, and Africa. In this paper, an original attempt has been made to list and evaluate important indicators for sustainability assessment of energy systems development and management in an emerging economy especially India. Firstly, based on the analysis of the extant literature and then followed by expert opinion, potential key sustainability assessment indicators for energy systems development and management were identified. Further, grey based Decision-Making Trial and Evaluation Laboratory technique to understand the causal interactions amongst indicators and segregate them into cause and effect groups, is used. This work can provide useful aids to decision making bodies, sustainability practitioners and business organisations in selective implementation, monitoring and control of sustainable strategies in energy systems development and management and meeting sustainable development goals of clean energy in a nation context.N

Examining the mediating role of innovative capabilities in the interplay between lean processes and sustainable performance

Literature, heretofore, has assumed the relationship between ‘lean’ systems and their sustainable performance as direct and static. Researchers have explored this relationship from various perspectives and have taken clear sides, as to whether lean practices are favourable or inimical to the sustainable performance of a firm. We argue that the ‘for (or) against’ debate has been overstretched and has assumed some contingencies that are uncalled for. This study offers a novel perspective of gauging the relationship between lean practices and a firm’s sustainable performance from a dynamic stance. It recognizes that this relationship has both, synergistic and discordant phases. Synergistic phase revs up the sustainable performance and discordant phase is inimical to the sustainable performance of the firm. We propose that lean processes can positively (or) negatively affect a firm’s sustainable performance depending upon the state of innovative capability of the firm. In this regard, we present an iterative and recursive two-phase framework which draws upon the principles of a metaheuristics and is undergirded in dynamic capability theory. This framework discusses the ‘switching behaviour’ of the firm controlled by decoupling point. Switching behaviour determines how a firm should manoeuvre its innovation strategy. The framework was tested by using primary and secondary data (content analysis) in order to triangulate the results. This framework puts forth a set of generic guidelines, which the firms can decipher in their own idiosyncratic environments to bring about the required synergy between their lean processes and innovative capabilities. This synergy shall ensure that the ‘the engines of their sustainable growth’ are always fired up

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty, and evangelism

Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment. Consumers are increasingly becoming cautious towards the impact of their consumption pattern on environment and organisations can attain a competitive edge by leveraging this cautiousness by offering them green products/brands. However, it is importance for the marketers to understand that how increasing levels of sustainability awareness impacts other factors which explain pro-environmental behaviour of customers. To fill the existing gap in the current literature in this regard, the current study aims to build a structural model which includes social and environmental sustainability awareness in measuring customer altruism, buying intention, loyalty and customer evangelism. The theoretical model extends the existing framework of the Theory of Planned Behaviour (TPB) and explores the decision-making framework regarding ethical behaviour. Through existing literature review and expert input, the indicators (variables) for each construct were recognised. After that, data was collected from 331 respondents through a structurally designed questionnaire; the hypothetical model was test using the Structural Equation Modelling (SEM) technique. The findings of the study indicate that sustainability awareness positively influence the consumer altruism which in turn enhances the consumer purchase intention, green brand loyalty and green brand evangelism and altruism can and can bridge value-action gap for green brands. Current analysis supports the view that there are significant positive associations among the identified constructs.N/

Analysis of Barriers to Closed-Loop Supply Chain: A Case of the Indian Automotive Industry

Closed-loop supply chain (CLSC) implementation has become imperative for organizations owing to resource scarcity and generation of toxic waste. However, CLSC implementation can be very challenging due to several barriers, especially in an emerging manufacturing hub such as India. This article identifies and analyzes the prominent barriers to CLSC implementation in the Indian automotive sector. Further, this article also examines causal relationships between the barriers. A total of 22 barriers to CLSC implementation are identified from the literature and subsequently, validated by industry experts. The finalized barriers are then evaluated by analytical hierarchy process and grey–decision making trial and evaluation laboratory techniques. This article provides managers and policy makers with insights on the most prominent and causal barriers, and recommends strategies to overcome these barriers. The findings will help managers to frame short-term and long-term strategies to mitigate barriers to CLSC and contribute toward successful implementation of CLSC